Online Shop Migration to the Shop'n'SEO Platform — High Performance and SEO Effectiveness
We provide professional migration of existing online shops to the Shop'n'SEO platform — a high-performance e-commerce solution, built to meet modern search-engine requirements and deliver maximum speed.
What is Shop'n'SEO?
Shop'n'SEO is a specialized e-commerce platform built on Java technology and optimized for high loads. The system delivers:
- Instant response speed — thanks to High load hosting™, pages load in under 1 second even under peak load
- SEO optimization out of the box — correct URL structure, meta tags, Schema.org, responsiveness
- Scalability — the platform handles catalogs of 100,000+ products without losing performance
- A unified control panel, SNS-pult™ — an intuitive interface for managing products, orders, and analytics
- Integrations with external systems — CRM, ERP, payment gateways, delivery services
Who migration to Shop'n'SEO is for
Migrating to Shop'n'SEO is the right move for a business that:
- Has run into the limits of its current platform (slow performance, difficulty scaling)
- Wants maximum performance for a large product catalog
- Is planning serious SEO promotion and needs a technically flawless foundation
- Needs fine-grained configuration and custom development for specific business processes
- Has a technical team with Java expertise for ongoing maintenance and development
A critical requirement
⚠️ MANDATORY CONDITION: Having a JAVA specialist on the client's administrative staff is required.
The Shop'n'SEO platform is built on Java technology and requires matching expertise to operate, configure, and develop it. Without a qualified Java developer on your team, we do not recommend migrating to this platform.
Why this requirement is critical
- The specifics of the tech stack — Shop'n'SEO uses Java, the Spring Framework, and server components that require deep understanding of the ecosystem
- Configuration and custom development — any change to the shop's logic requires Java programming
- Integrations — connecting external systems via API requires writing Java code
- Debugging issues — when something breaks, someone needs to analyze logs, stack traces, JVM metrics
- Updates and support — regular platform updates require compatibility checks and testing
If you don't have a Java developer on staff and aren't planning to hire one, consider our alternative solutions at the Start, Standard, or Business tiers, which don't require programmer support.
What the migration service includes
We handle the technical side of moving your online shop to the Shop'n'SEO platform on the client's behalf. This includes:
- Auditing the current shop — analyzing data structure, functionality, integrations
- Preparing the migration spec — a detailed migration plan tailored to your business's specifics
- Data migration — product catalog, categories, specifications, clients, orders, content
- Configuring Shop'n'SEO — setting up the platform for your business processes
- Payment system integration — connecting card acquiring, e-wallets, the Fast Payments System
- Delivery service integration — cost calculation, parcel tracking
- SEO data migration — transferring meta tags, setting up redirects from old URLs to new ones
- Functional testing — checking the cart, checkout, payments, email notifications
- Training your team — working with the SNS-pult™ control panel and core administrative tasks
- Technical project handover — documentation, access credentials, recommendations for ongoing operation
How the migration process works
- Pre-order and initial consultation
You submit a pre-order, we hold an initial meeting to discuss the task, study your current shop, and estimate the scope of work. - Drafting the technical spec
Migration details are worked out while drafting a detailed technical spec. We define: what data gets migrated, what integrations are needed, what custom development is required, and the timeline. - Agreement and contract signing
Once the spec is approved, we sign a contract fixing the cost, timeline, and areas of responsibility. Payment terms are discussed at the briefing and set in the contract. - Infrastructure preparation
We deploy the Shop'n'SEO platform on a dedicated server, configure the environment, and install the necessary components. - Data migration
We migrate the product catalog, categories, clients, and orders. We use automated scripts for bulk transfer plus manual verification of critical data. - Configuration and integrations
We configure the payment systems and delivery, connect CRM/ERP (if needed), set up email campaigns, and install analytics. - SEO configuration
We migrate the meta tags, set up 301 redirects from old URLs to new ones (critical for preserving search rankings), check the Schema.org markup, and configure the sitemap. - Testing
We run comprehensive functional testing: checkout, payments, email notifications, the user account, site search, filters. We test performance under load. - Training the client's team
We train the shop's administrators to work with SNS-pult™: managing products, processing orders, configuring promotions, working with analytics. We hand over the documentation. - Launch and monitoring
We switch DNS to the new server (usually at night to minimize the impact on sales). We monitor the shop for 7–14 days after launch, responding promptly to any questions.
Shop'n'SEO's advantages for e-commerce
Performance
The platform is built on Java with high-performance components. Server response time is under 100 ms even with catalogs of 100,000+ products. It handles thousands of concurrent visitors without performance degradation.
SEO effectiveness
Every technical SEO aspect is built into the architecture: clean URLs, correct heading structure, Schema.org markup for rich snippets, responsiveness, fast loading. Sites on Shop'n'SEO reach top search rankings faster.
Scalability
The architecture supports horizontal scaling: as load grows, additional server nodes are added without rewriting code. This is critical for fast-growing shops.
Flexibility
Open code and a modular architecture allow deep customization of functionality for any business process. Your Java developer can extend the logic, add new features, and integrate with specific systems.
Migration timeline and cost
The timeline and cost of migrating to Shop'n'SEO are calculated individually, based on:
- Catalog size — number of products, categories, specifications
- Volume of historical data — clients and orders that need to be migrated
- Integration complexity — number of external systems (CRM, ERP, payments, delivery)
- Custom development — non-standard business processes require programming
- Timeline requirements — an express migration costs more
- Future cooperation plans — if you plan to host with us and order technical support, the migration may be priced lower
Approximate timelines:
- A small shop (up to 1,000 products, standard integrations) — 2–4 weeks
- A mid-size shop (1,000–10,000 products, several integrations) — 4–8 weeks
- A large shop (10,000+ products, complex integrations, custom development) — 8–16 weeks
What happens after migration
Once the migration and handover are complete, ongoing maintenance and development of the platform are handled by your own technical team (Java developer + system administrator).
We provide:
- Warranty support — for 1–3 months (set in the contract) we help with questions that come up during operation
- Development consulting — we can recommend best practices for implementing new features
- Paid technical support — if your team doesn't have enough resources, we can take on a certain amount of maintenance work (negotiated separately)
An alternative if you don't have a Java developer
If migrating to Shop'n'SEO isn't right for you because you don't have a Java specialist on staff, consider our ready-made solutions:
- Start — a personal page or subdomain. Our work on it is setup on your hosting, ₽100,000 one-time (learn more)
- Standard — a full site with its own structure, blog, and galleries; our work is ₽300,000 one-time (learn more)
- Business and Creative — a shop with a catalog, or a community with forums; our work is ₽1,000,000 one-time, exclusive design from kb77.ru is billed separately (learn more)
These solutions run on popular CMS platforms (WordPress/WooCommerce, OpenCart) and don't need programmer support for day-to-day operation.
How to get started
- Submit a pre-order — leave a request through the site's form or contact us directly
- We hold a consultation — we discuss the task and assess whether migrating to Shop'n'SEO makes sense for your business
- We draft a technical spec — a detailed work plan with a fixed timeline and cost
- We sign the contract and get to work — we start the migration process with regular progress reports
⚠️ Keep in mind: migrating to Shop'n'SEO is a decision for technically mature teams with Java expertise. If you don't have a Java developer on staff, we recommend considering the alternative solutions in our ready-made tiers.
Submit a pre-order right now — we'll hold a free consultation and help you find the best solution for your online shop!