There are two ways to build a full-fledged online shop that ranks at the top of search results. The first is the long, standard way — after two to three months of design approval, feature development, and painstaking markup, you can launch the shop and start promoting it.
Our studio offers a second way. It's a staged approach to building an online shop. It works for sites launching from scratch. If you've just registered your site, take a look at this approach.
First, an important fact: search engines don't rank new sites. Six months to a year has to pass before a site shows up in organic results. We've been doing SEO promotion for over 15 years, and we know how to make that time count.
So, here are the stages of building a successful shop.
Stage 1. Building a one-page site (1 day)
At the first stage, we offer a fast, effective solution — a one-page site. We select layouts that fit your needs, and launch your site based on the one you choose within a matter of hours. The site is ready to use within a day. The day after you pick a design, you can start filling it with content. A contact form gives you a way to collect orders. Our team is always ready to provide support and advice during this period.
Stage 2. Growing into a full showcase site (over 3–4 months)
After a month or two of working with content, it becomes clear that a one-page site can't carry the load anymore. New pages are needed, possibly with new functionality. At this point the client has a choice. Option one — based on the previously chosen template, we roll out a full showcase site with "Product Card," "Product Category," "Info Page," and "Contacts" pages. Option two involves deeper design work, expanded functionality, and optimization for better engagement with your audience. Option one is done free of charge on every technical support tier. Option two involves a charge for the designer, layout, and developer hours spent. The price is agreed separately for each specific case. As a rule, our clients pick an already-ready online-shop template, and we migrate the one-page site to the showcase site for a standard fee of ₽10,000. The new site already has every capability and feature needed to be rolled out into a full online shop later, the moment that time comes. Until that time comes, we keep working actively on the site, carrying out the necessary prep work for SEO promotion. The process takes roughly three to four months, during which your site becomes more functional and looks more and more like an online shop.
**3. Online shop and promotion (after 1 year)
Before starting the third stage, we discuss the site's current design and any functional gaps once more. If needed, we develop a new design and add missing functionality, so your site is as effective as possible and matches your needs. On "Start"-tier support plans, this work is billed separately. On "Standard" and "Server"-tier plans, design and functionality improvements are included in the support cost. Work on a new design and new functionality from scratch counts as building a new site. We haven't had a case like that yet, but never say never.
So, a year after we start working together, you'll have a finished online shop, fully ready for search-engine promotion. We guarantee your online project will be optimized to the fullest and attract the maximum amount of your target audience.
